CASE STUDY
Situation
A regional medium-sized liner company relied heavily on traditional, transactional customer service methods including emails and phone interactions. This approach led to reactive responses and low productivity, with a large proportion of time spent on repetitive tasks and long response times. The customer service practices were not contributing towards growth and required a strategic transformation towards a proactive, customer-centric approach.
Approach
We partnered with the customer service manager to reimagine and construct a future state for their customer service operations. The transformation centered around the existing organization but was handled as a separate project to maintain focus. Our multifaceted strategy included the adoption of an omnichannel approach, fostering a commercial mindset, intensifying performance management, and transforming reactive customer interactions to proactive engagements.
Results
The new service model dramatically reduced response times and elevated the quality of customer interactions. The frequency of transactions per shipment reduced, boosting overall productivity. Net Promoter Score (NPS) improved significantly, showcasing enhanced customer satisfaction. This shift also impacted the financial results, adding to both the top and bottom lines.
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