Biography:
With over a decade of experience in brand marketing, Ina has a proven track record of transforming innovative concepts into globally recognized brands.
As the driving force behind ShareNow (formerly car2go), she scaled a pioneering carsharing service from a 200-car pilot to a global fleet of over 30,000 vehicles, reaching 1 million customers worldwide. Ina excels at giving brands a distinct personality by deeply understanding their values and customer profiles, shaping not just their image, but their entire business approach.
Her passion lies in building brands that resonate on a global scale, bringing visions to life through strategic and impactful communication.