Asma is a strategic and innovative leader with a focus on operational transformation, business development, and process optimization in the ports and logistics industry. With over 17 years of international experience, she specializes in enhancing terminal operations, driving regional and global performance improvements, and implementing cutting-edge digital and automation solutions. Her expertise spans operational oversight, strategic risk management, and customer-centric innovations to ensure scalable and efficient processes for clients in diverse global markets.

With a deep background in consulting and executive leadership, Asma has led roles that include spearheading terminal operations in high-throughput environments, optimizing Navis TOS implementations, and expanding digital solutions in the logistics sector. Her ability to develop high-performance cultures, mentor teams on lean processes, and champion strategic innovations underscores her commitment to driving sustainable growth and operational excellence.

“Throughout my career, I’ve focused on transforming operational challenges into opportunities for growth by delivering client-centered solutions that blend process efficiency with innovation. Navigating diverse markets in Hong Kong, Indonesia, UAE, and beyond has shaped my strategic approach to the logistics and ports industry.”