Shipping Consulting in action

Explore case studies showcasing how we drive operational and commercial excellence in shipping. Filter by segment or service to find what matters to you.

Ina Pfitzenmeier

With over a decade of experience in brand marketing, Ina has a proven track record of transforming innovative concepts into globally recognized brands.

As the driving force behind ShareNow (formerly car2go), she scaled a pioneering carsharing service from a 200-car pilot to a global fleet of over 30,000 vehicles, reaching 1 million customers worldwide. Ina excels at giving brands a distinct personality by deeply understanding their values and customer profiles, shaping not just their image, but their entire business approach.

Her passion lies in building brands that resonate on a global scale, bringing visions to life through strategic and impactful communication.

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Dorota Soińska

Dorota Soińska

With over 16 years of IT project management experience specifically 11 years in the liner shipping industry, her commitment to digital transformation and business performance optimization aligns perfectly with our goals.

Dorota's international profile includes an MSc in Economics and a career spanning multiple continents, establishing her as a true global citizen. Fluent in English, Danish, German, Polish, and conversational Italian, she enhances the diversity of our team.

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Daniel Danielsen

Daniel Danielsen

With over 15 years of experience in the liner shipping industry, Daniel started as a Dual Officer on container liners before moving on to lead bunker sourcing, retrofits, and fuel optimization projects.

He also completed the Blue MBA program at CBS. Most recently, Daniel was responsible for managing 6 ports and warehousing operations for Royal Arctic Line in Northern Europe and Greenland. With his experience both at sea and onshore, he has a well-rounded understanding of the operational challenges and opportunities that shipping companies face.

Daniel is passionate about optimising processes, promoting collaboration, and managing change, serving as a link between operational and commercial teams to ensure sustainable business practices and the best possible value.

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René Bomholt

René is an experienced Lead Trainer and he joined The Shipping Collective as our Senior Consultant – Change Management for one of our great clients, where he spearheads efforts to enhance their operating model effectiveness.

He brings a wealth of expertise in Change Management with a strong focus on people. His passion for driving positive transformations and his diverse skill set make him an invaluable asset to our company.

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Peter Weinold

Peter is an experienced supply chain and procurement professional. He joined The Shipping Collective as our Senior Consultant – Procurement Excellence.

He brings a wealth of expertise in Procurement and a passion for strengthening Procurements role as a strategic value-driven business partner.

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Asma El Moufti

Asma El Moufti

Asma is a strategic and innovative leader with a focus on operational transformation, business development, and process optimization in the ports and logistics industry. With over 17 years of international experience, she specializes in enhancing terminal operations, driving regional and global performance improvements, and implementing cutting-edge digital and automation solutions. Her expertise spans operational oversight, strategic risk management, and customer-centric innovations to ensure scalable and efficient processes for clients in diverse global markets.

With a deep background in consulting and executive leadership, Asma has led roles that include spearheading terminal operations in high-throughput environments, optimizing Navis TOS implementations, and expanding digital solutions in the logistics sector. Her ability to develop high-performance cultures, mentor teams on lean processes, and champion strategic innovations underscores her commitment to driving sustainable growth and operational excellence.

“Throughout my career, I’ve focused on transforming operational challenges into opportunities for growth by delivering client-centered solutions that blend process efficiency with innovation. Navigating diverse markets in Hong Kong, Indonesia, UAE, and beyond has shaped my strategic approach to the logistics and ports industry.”

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Sami Palonen

With 16 years of Lean experience, including 6 years as Lean Coach in terminals, Sami is an expert in Lean Transformation, Coaching and Management Systems. His engaging process improvement approach combines Kaizen principles and structured problem-solving to deliver strong results and learning.

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Ravindra Kawade

Ravindra Kawade brings over 21 years of global experience across the shipping, logistics, and consulting sectors – specializing in data management, digital transformation, and strategy execution. His work spans enterprise-wide transformation programs, product ownership, and business process optimisation.

Ravindra has held leadership roles at A.P. Møller-Mærsk and The Shipping Collective, where he has driven end-to-end digital and process transformations, led the design and implementation of self-service platforms, and delivered tangible operational improvements. At Maersk, he notably increased data quality from 60% to 98% across vessel, location, and equipment master data – a key enabler for successful post-merger integration and scalable operations.

His expertise includes:
  • Data Management & Governance
  • Master & Transactional Data Design
  • Process Excellence & Digital Enablement
  • Product Ownership & Stakeholder-Centric Development

Now a Senior Consultant at The Shipping Collective and an Executive MBA graduate from Copenhagen Business School, Ravindra supports clients with strategic data frameworks, digital product development, and operational transformation. Known for his structured, analytical mindset and collaborative style, he builds solutions that are impactful, sustainable, and aligned with business goals.

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Eelco van Raaij

Eelco van Raaij

Eelco spent over 25+ years in the liner shipping industry, mainly in operations. With a background in marine execution, he brings experience in organisational transformation and change, process standardization and improvement, and can translate operational requirements into technological solutions. All to bring organisations to the next level of operational excellence.

“It is essential to understand the needs of your customers, whether it is an internal customer or the ultimate one you are serving as a company. When this is clear you can start optimizing your internal processes towards the desired outcome, over and over again.”

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Gert-Jan Biemond

Gert-Jan Biemond

A keen curiosity and love for ships and airplanes initially paved the way for Gert-Jan’s career in shipping. Gert-Jan has more than 10 years of shipping experience in port operations, port collaboration, continuous improvements and leading DevOps teams. This, combined with his prior work in the airline industry, makes Gert-Jan a true asset in supporting companies to translate operational challenges and opportunities into digital solutions that meet stakeholder demands (customers, employees, suppliers, owners, etc.)

“It’s all about collaboration and data! The way I see it, if you can share and receive data from other relevant stakeholders and a correct ‘translation’ is made in both your and the receiving organisations, the likelihood is high that the performance of the ecosystem improves.”

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