Digital strategy

We bring experience from top-5 liner- and terminal operators and can recommend the best structure to deliver the desired outcomes.

Our Case Studies

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DIGITAL STRATEGY

Situation

As part of a strategic review, the company aimed to advance its digitalization effort but was unsure about the most effective approach and organization. While the company had sophisticated IT and data capabilities, it needed to leverage digital technologies to optimize its business processes and improve integrations with customers and stakeholders.

Approach

We collaborated with the client to align the digitalization goals with the business strategy. We evaluated the current digital maturity level and developed a roadmap for digitalization. We designed the organizational structure and internal processes needed to bridge the gap between the current and desired states of digitalization.

Result

We provided a comprehensive digitalization roadmap, supported by an organizational design for the digital team. We developed a capability map to differentiate in-house competencies and determine what needed to be sourced externally. We established innovation and governance processes, enabling strategic technology choices for fast, iterative solution design. Our strategic approach set the company on the right path towards achieving their ambitious digitalization goals.

DIGITAL STRATEGY

Situation

The shipping company struggled with outdated technology, leading to poor data availability and quality, and weak data integration capabilities. The company had no forward-looking IT roadmap, poor IT security, and no master data governance, impairing its digitalization journey.

Approach

We initiated a comprehensive review and redesign of the IT organization and governance processes. The company’s enterprise architecture was redesigned for future readiness. We ensured the leadership team owned the IT roadmap, understanding its crucial role in shaping the business strategy. Data capabilities were integrated as a key component of the IT roadmap, and master data governance processes were established.

Result

The updated IT organization was more in tune with the business needs, offering enhanced data integration capabilities. Data became a valuable resource for the company, enabling insights and decision-making. IT security capabilities were substantially improved, equipping the company with the confidence to proceed in its digitalization journey with a robust and secure IT roadmap.

DIGITAL STRATEGY

Situation

A large dry bulk operator sought to automate their operations workflows. The operator was dependent on a legacy ERP system and multiple third-party solution providers for post-fixture and operation process management. The team was spending more time maintaining Excel sheets and managing crisis, rather than optimizing voyages for a better bottom-line impact.

Approach

We analysed our client’s needs, identified the full spectrum of requirements, and conducted user interviews to understand the entire operations workflow. Two main issues were identified – reliance on manual processes and Excel sheets, and lack of a unified communication channel with external stakeholders, leading to sub-optimal decision-making, increased costs, productivity losses, and high claim incidents. Working with the client, we initiated a 2-week innovation sprint to define the minimum viable product (MVP), prioritizing business processes that could be automated quickly for maximum productivity gains.

Result

A prototype of a unified workflow automation desk was delivered in less than a month, featuring real-time status of vessels on various user-defined parameters, a unified communication platform, and a decision support system for voyage optimization based on real-time port and schedule information.

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