BRAND BOOK 2024
Founded in 2021, the Shipping Collective (TSC) is a collective of experienced shipping people with a passion for shipping, and we offer a new type of consultancy. Understanding shipping and being able to add value and contribute from day one is our unique strength.
TSC operates in three verticals –
Shipping Consulting, Shipping Solutions, and Shipping Academy.
We empower shipping companies to succeed in a digitalized future with a focus on innovation, sustainability, and efficiency. Our consultancy offer is different: we leverage decades of industry expertise to provide tailored consultancy services for shipping companies worldwide.
Our mission is to drive industry transformation through strategic insights
and cutting-edge technologies, ensuring our clients stay ahead in the ever-evolving maritime landscape
Our Purpose
Driving digitalization and sustainability in shipping
Our Vision
We aim to solve challenges quickly and effectively through collaboration and speedy solution implementation. Our goal is to empower clients with seamless integration into the industry ecosystem, leveraging our strategic partnerships.
OUR MISSION
We bridge the gaps in digitalization for businesses of all sizes. By fostering collaboration, we help smaller businesses overcome resource constraints and assist large corporations in seeking innovation and efficiency.
Our LOGO
The main Shipping Collective logo of course also features the vessel. You can find the logo in black for light backgrounds, and inverted for dark backgrounds.
PRIMARY AND SECONDARY LOGO
Primary Logo_black – The primary logo design should be used most frequently, whenever space allows.
Secondary Logo_black – This is the vertical version of the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. If the primary logo takes too much horizontal space, maybe this one is more vertical.
PRIMARY AND SECONDARY LOGO
- inverted -
Primary Logo_white – The primary logo design should be used most frequently, whenever space allows.
Secondary Logo_white – This is the vertical version of the logo you’ll use when the primary logo doesn’t fit or feel right in a chosen context. If the primary logo takes too much horizontal space, maybe this one is more vertical.
Our Typography
We’ve chosen a clear and professional typography that works well across both, digital and print media.
Primary font: Montserrat
This modern and elegant font is used for headlines. Its clean geometry and contemporary aesthetic make it ideal for highlighting important content and capturing attention. Used capitalized.
Body font: Verdana
For body text, we rely on the trusted system font Verdana. Designed specifically for optimal readability on screens, it ensures that longer text remains easy to read.
Used for bo paragraphs.
By combining Montserrat for headlines and Verdana for paragraphs, we ensure that our communication is both visually appealing and highly legible.
Our Colors
Below are codes for our signature colors used for print and graphics. HEX and RGB for screens, as well as CMYK for print.
#3C536C
Brand Color
#009999
Highlight
Shipping Solutions
#79BB98
Highlight
Shipping Consulting, Shipping Academy
#F2F2F2
Neutral
all business units