With over a decade of experience in brand marketing, Ina has a proven track record of transforming innovative concepts into globally recognized brands.

As the driving force behind ShareNow (formerly car2go), she scaled a pioneering carsharing service from a 200-car pilot to a global fleet of over 30,000 vehicles, reaching 1 million customers worldwide. Ina excels at giving brands a distinct personality by deeply understanding their values and customer profiles, shaping not just their image, but their entire business approach.

Her passion lies in building brands that resonate on a global scale, bringing visions to life through strategic and impactful communication.

Ravindra Kawade brings over 21 years of global experience across the shipping, logistics, and consulting sectors – specializing in data management, digital transformation, and strategy execution. His work spans enterprise-wide transformation programs, product ownership, and business process optimisation.

Ravindra has held leadership roles at A.P. Møller-Mærsk and The Shipping Collective, where he has driven end-to-end digital and process transformations, led the design and implementation of self-service platforms, and delivered tangible operational improvements. At Maersk, he notably increased data quality from 60% to 98% across vessel, location, and equipment master data – a key enabler for successful post-merger integration and scalable operations.

His expertise includes:

• Data Management & Governance
• Master & Transactional Data Design
• Process Excellence & Digital Enablement
• Product Ownership & Stakeholder-Centric Development

Now a Senior Consultant at The Shipping Collective and an Executive MBA graduate from Copenhagen Business School, Ravindra supports clients with strategic data frameworks, digital product development, and operational transformation. Known for his structured, analytical mindset and collaborative style, he builds solutions that are impactful, sustainable, and aligned with business goals.

Eelco spent over 25+ years in the liner shipping industry, mainly in operations. With a background in marine execution, he brings experience in organisational transformation and change, process standardization and improvement, and can translate operational requirements into technological solutions. All to bring organisations to the next level of operational excellence.

“It is essential to understand the needs of your customers, whether it is an internal customer or the ultimate one you are serving as a company. When this is clear you can start optimizing your internal processes towards the desired outcome, over and over again.”

Rasmus is a visionary with an uncanny ability to see the bigger strategic picture and focus on business and digital transformation solutions across the areas of process, people, and technology. His 20+ years of experience in the shipping and energy industry, within IT/Digital, commercial business and digital transformation solutions across the areas of process, people, and technology.

His commercial and operational managerial roles, sparked the idea for The Shipping Collective. With his strengths in transformation through process improvement, organisation design and digital technology solutions, his objective is to help shipping companies achieve their potential in a digital environment.

”Ever since our team won the 2nd division in youth football when I was 16 years old, I have sought the power of teams, teamwork and collaboration to solve problems. The Shipping Collective was fundamentally formed based on this. A vision to create value and solve problems in the shipping industry that each player cannot solve by themselves. In TSC, we are the glue that helps make the individual players be a team."