Ina is a Strategic Marketing and Brand Leader with over a decade of experience driving B2B Growth through account-based Marketing, Content Strategy, and Go-to-Market execution. Her expertise spans CRM, UX innovation, and cross-channel communications across industries, including maritime, tech, and mobility.
Before joining the Shipping Collective, Ina helped scale ShareNow (formerly car2go) from a 200-car pilot to a global fleet of 30,000+ vehicles, reaching over 1 million customers. She brings a sharp eye for positioning, customer insight, and brand storytelling – turning ambitious ideas into market-shaping brands.
At the Shipping Collective, Ina supports our commercial team with insight-driven marketing strategies that engage the right stakeholders and fuel commercial growth.